Americans can no longer depend on the manufacturing economy for jobs. Economic change is developing new opportunities in advanced economies, despite empty promises for government spending to result in manufacturing dominance similar to the 20th century.
Areas in the United States that rely on the manufacturing process for jobs are where America has the highest unemployment rates, according to The Economist. And a report by the Brookings Institution highlights the economic challenges faced by Americans, due to Barack Obama’s failed policies resulting in an unprecedented job gap.
Knowledge Economy Skills are the Future
The 21st century’s knowledge economy requires leadership skills that guarantee job security.
The fundamentals required for work in the knowledge economy relate to the practice of innovation with three skills:
- Relationship – Human resources provide companies, industries, and societies with the most lasting value, and value is developed through workers who can innovate with communication skills for responsibility.
- Product – The knowledge economy means that value is no longer the exclusive domain of products created by a manufacturing process, but more importantly, by ideas. Jobs are always plentiful for workers who know how to innovate, for advancing themselves as personal brands in addition to the products for sale by their employers.
- Marketing – We’re going to hear a lot more about the phrase, “content marketing.” It’s innovation in advertising that favors character over empty promises. Think of content marketing as free products of information from people nurturing relationships at work in the knowledge economy.
We’ll discuss more details about specific strategies we can use to spark innovation in future articles. In the meantime, think about how you can innovate now, by applying relationship, product, and marketing skills to get ahead.